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Sounds Good on Paper: How to Bring Business Language to Life
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Sounds Good on Paper: How to Bring Business Language to Life Paperback - 2010

by Roger Horberry


From the publisher

Figures of speech are everywhere. Popstar or postman, president or paperboy, the chances are you've already used a whole heap of them today without realising it.

For business writers, they're pure gold. They make our words more powerful, persuasive and poetic. They add flavour to dreary standard issue language. They help us get our message across in a way that's immediate and memorable. This book takes fifty of our finest figures of speech and explains how they can help anyone who works with words, regardless of profession, to express themselves with more style and impact.

Sounds Good on Paper is a practical guide to every figure of speech you never knew you knew, including the chiasmus ('You can take the boy out of Essex, but you can't take Essex out of the boy'), tmesis ('abso-blooming-lutley') and kenning ('pencil pusher' or 'coffin dodger'). It shows how you can use figures to make your words work harder and pump up your powers of persuasion. If you want to inspire and engage your readers, this book is here to help.

Details

  • Title Sounds Good on Paper: How to Bring Business Language to Life
  • Author Roger Horberry
  • Binding Paperback
  • Pages 171
  • Volumes 1
  • Language ENG
  • Publisher A&C Black
  • Date 2010
  • Features Index, Table of Contents
  • ISBN 9781408122310 / 1408122316
  • Weight 0.4 lbs (0.18 kg)
  • Dimensions 7.7 x 5 x 0.7 in (19.56 x 12.70 x 1.78 cm)
  • Dewey Decimal Code 808.066

About the author

Roger Horberry is a freelance copywriter working for various London design, branding and advertising agencies. He is the author of Brilliant Copywriting (Pearson, 2009).
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Sounds Good on Paper: How to Bring Business Language to Life

Sounds Good on Paper: How to Bring Business Language to Life

by Roger Horberry

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Sounds Good on Paper: How to Bring Business Language to Life

Sounds Good on Paper: How to Bring Business Language to Life

by Roger Horberry

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Sounds Good on Paper: How to Bring Business Language to Life

by Roger Horberry

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