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Encyclopedia of Sports Management and Marketing
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Encyclopedia of Sports Management and Marketing Hardcover - 2011 - 1st Edition

by Linda E. Swayne (Editor); Mark A. Dodds (Editor)

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting, and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference explores two broad streams: marketing of sport and of sport-related products, and using sports as a platform for marketing non-sports products.


From the publisher

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Details

  • Title Encyclopedia of Sports Management and Marketing
  • Author Linda E. Swayne (Editor); Mark A. Dodds (Editor)
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 1960
  • Volumes 4
  • Language ENG
  • Publisher Sage Publications, Inc
  • Date 2011-08
  • ISBN 9781412973823 / 1412973821
  • Weight 13.45 lbs (6.10 kg)
  • Dimensions 11.7 x 9.6 x 5.4 in (29.72 x 24.38 x 13.72 cm)
  • Themes
    • Aspects (Academic): Reference
  • Library of Congress subjects Sports administration, Sports - Marketing
  • Library of Congress Catalog Number 2011019185
  • Dewey Decimal Code 796.069

Media reviews

Citations

  • Choice, 02/01/2012, Page 0
  • Library Journal, 11/01/2011, Page 103
  • Reference and Research Bk News, 12/01/2011, Page 56
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Encyclopedia of Sports Management and Marketing
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Encyclopedia of Sports Management and Marketing

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Encyclopedia Of Sports Management And Marketing 4 Volume Set
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Encyclopedia Of Sports Management And Marketing 4 Volume Set

by Mark Dodds , Linda E. Swayne,

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ISBN 10 / ISBN 13
9781412973823 / 1412973821
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Encyclopedia Of Sports Management And Marketing 4 Volume Set
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Encyclopedia Of Sports Management And Marketing 4 Volume Set

by Mark Dodds , Linda E. Swayne,

  • New
  • Hardcover
  • first
Condition
New
Edition
1St
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Hardcover
ISBN 10 / ISBN 13
9781412973823 / 1412973821
Quantity Available
10
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SAGE PUBLICATION, 2011. 1St. Hardcover. New.
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$1,469.57
$14.99 shipping to USA
Encyclopedia Of Sports Management And Marketing 4 Volume Set
Stock Photo: Cover May Be Different

Encyclopedia Of Sports Management And Marketing 4 Volume Set

by Mark Dodds , Linda E. Swayne,

  • New
  • Hardcover
  • first
Condition
New
Edition
1St
Binding
Hardcover
ISBN 10 / ISBN 13
9781412973823 / 1412973821
Quantity Available
10
Seller
New Delhi, India
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$1,469.57
$14.99 shipping to USA

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Description:
SAGE PUBLICATION, 2011. 1St. Hardcover. New.
Item Price
$1,469.57
$14.99 shipping to USA