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Mustang and the Pony Car Revolution
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Mustang and the Pony Car Revolution Paperback - 2014

by Michael W. Davis


From the publisher

There have been few cars that ignited the public's interest as much as the Ford Mustang.


Introduced at the opening of the New York World's Fair in April 1964, the Mustang was based on mechanicals from the earlier Ford Falcon compact car; it quickly established a new motorcar category which was widely copied by domestic and overseas competitors--the pony car. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years. Even today, the Mustang is held high as a symbol of American design, engineering, and the freewheeling American spirit.

Details

  • Title Mustang and the Pony Car Revolution
  • Author Michael W. Davis
  • Binding Paperback
  • Pages 128
  • Volumes 1
  • Language ENG
  • Publisher Arcadia Publishing (SC)
  • Date 2014-06
  • Illustrated Yes
  • ISBN 9781467111522 / 146711152X
  • Weight 0.7 lbs (0.32 kg)
  • Dimensions 9.22 x 6.53 x 0.36 in (23.42 x 16.59 x 0.91 cm)
  • Themes
    • Cultural Region: Midwest
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Mustang and the Pony Car Revolution (Images of America)
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Mustang and the Pony Car Revolution (Images of America)

by Davis, Michael W.R

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Used: Good
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Paperback
ISBN 10 / ISBN 13
9781467111522 / 146711152X
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Arcadia Publishing, 2014-04-07. Paperback. Used: Good.
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Mustang and the Pony Car Revolution (Images of America)
Stock Photo: Cover May Be Different

Mustang and the Pony Car Revolution (Images of America)

by Davis, Michael W.R

  • Used
  • Paperback
Condition
Used:Good
Binding
Paperback
ISBN 10 / ISBN 13
9781467111522 / 146711152X
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$29.39
FREE shipping to USA

Show Details

Description:
Arcadia Publishing, 2014-04-07. Paperback. Used:Good.
Item Price
$29.39
FREE shipping to USA
Mustang and the Pony Car Revolution
Stock Photo: Cover May Be Different

Mustang and the Pony Car Revolution

by Davis, Michael W. R.

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9781467111522 / 146711152X
Quantity Available
1
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Exeter, Devon, United Kingdom
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This seller has earned a 3 of 5 Stars rating from Biblio customers.
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Description:
Arcadia Pub, 2014. Paperback. New. 128 pages. 9.25x6.50x0.31 inches.
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$47.97
$12.67 shipping to USA