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On the Origin of Spin: (Or How Hollywood, the Ad Men and the World Wide Web
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On the Origin of Spin: (Or How Hollywood, the Ad Men and the World Wide Web Became the Fifth Estate and Created Our Images of Power) Paperback -

by Brendan Bruce


Details

  • Title On the Origin of Spin: (Or How Hollywood, the Ad Men and the World Wide Web Became the Fifth Estate and Created Our Images of Power)
  • Author Brendan Bruce
  • Binding Paperback
  • Pages 542
  • Volumes 1
  • Language ENG
  • Publisher Createspace
  • Date 6/29/201
  • ISBN 9781490571355 / 1490571353
  • Weight 1.58 lbs (0.72 kg)
  • Dimensions 9 x 6 x 1.09 in (22.86 x 15.24 x 2.77 cm)

About the author

Brendan Bruce (one of Margaret Thatcher's spin doctors) has worked in mass communications for over thirty years; first in global advertising agencies (for clients such as Mars, Procter & Gamble and the British Government); then on the client side as Director of Communications of the UK Conservative Party; and latterly as a private political consultant to African Heads of State and Government. He has worked as a journalist, media coach, TV pundit and political speechwriter. 'On the Origin of Spin' is his second work on political marketing; his first, 'Images of Power', is still considered a classic. He also writes historical thrillers under the 'Dominic Lagan' brand.