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Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning
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Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients Hardcover - 2005 - 1st Edition

by Ray Moynihan; Alan Cassels


From the publisher

Thirty years ago, the head of the drug company Merck made some remarkably candid comments about his distress that his company's market was limited to sick people. Suggesting he would like Merck to be more like the maker of Wrigley's chewing gum, the CEO said it had long been his dream to make drugs for healthy people, to "sell to everyone." That dream now drives the marketing machinery of the most profitable industry on earth. From award-winning Ray Moynihan, --one of the world's top medical journalists--Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits. This in turn is driving up personal drug bills and threatening to bankrupt national health systems all over the world. As more and more ordinary life is "medicalized," the industry moves ever closer to being able to "sell to everyone."

First line

Little known as a health complaint when Henry Gadsden was still managing Merck thirty years ago, the fear of a condition called "high cholesterol" has quickly come to dominate the personal health concerns of tens of millions of people around the globe.

Details

  • Title Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients
  • Author Ray Moynihan; Alan Cassels
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 254
  • Volumes 1
  • Language ENG
  • Publisher Nation Books, New York
  • Date June 10, 2005
  • ISBN 9781560256977 / 1560256974
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 5.8 x 8.3 x 0.9 in (14.73 x 21.08 x 2.29 cm)
  • Library of Congress subjects Pharmaceutical industry, Drugs - Marketing
  • Dewey Decimal Code 381.456
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by Moynihan, Ray; Cassels, Alan

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Selling Sickness: How the World's Biggest Pharmaceutical Companies are Turning Us All into Patients

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Selling Sickness : How the World's Biggest Pharmaceutical Companies are Turning Us All into Patients

by Moynihan, Ray ; Cassels, Alan

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Nation Books 2005. Very Good/Very Good. Octavo, hardcover, small library stamp on endpaper else VG in near fine dj in mylar. The marketing strategies of these large pharmaceutical companies are turning us all into patients. We have mental disorders, frightening conditions, and need their help! Not content to sell medicine to the ill only, they target all of us. 254 pp. including index.
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Selling Sickness: How the World's Biggest Pharmaceutical Companies are Turning Us All into Patients
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Selling Sickness: How the World's Biggest Pharmaceutical Companies are Turning Us All into Patients

by Moynihan, Ray

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Hardcover
ISBN 10 / ISBN 13
9781560256977 / 1560256974
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