Skip to content

Brands and Branding
Stock Photo: Cover May Be Different

Brands and Branding Hardcover - 2004

by The Economist; Rita Clifton; John Simmons


From the publisher

Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organizations should make the brand their central organizing principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the antiglobalization movement that big brands are bullies which do harm, Brands and Branding provides a review of best practices in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications. Finally, the third part of the book looks at trends in branding and the future for brands. Written by seventeen experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand. .

First line

The Oxford American Dictionary (1980) contains the following definition: Brand (noun): a trade mark, goods of a particular make: a mark of identification made with a hot iron, the iron used for this: a piece of burning or charred wood, (verb): to mark with a hot iron, or to label with a trade mark.

Details

  • Title Brands and Branding
  • Author The Economist; Rita Clifton; John Simmons
  • Binding Hardcover
  • Edition 2nd ed.
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Bloomberg Press, 11B
  • Date February 2004
  • ISBN 9781576601471 / 1576601471
  • Weight 1.22 lbs (0.55 kg)
  • Dimensions 8.78 x 5.76 x 0.96 in (22.30 x 14.63 x 2.44 cm)
  • Library of Congress subjects Branding (Marketing), Brand name products
  • Library of Congress Catalog Number 2003063819
  • Dewey Decimal Code 658.827
Back to Top

More Copies for Sale

Brands and Branding
Stock Photo: Cover May Be Different

Brands and Branding

by The Economist, and Clifton, Rita, and Simmons, John

  • Used
  • Hardcover
Condition
Used - Very good. No dust jacket.
Edition
2nd ed.
Binding
Hardcover
ISBN 10 / ISBN 13
9781576601471 / 1576601471
Quantity Available
1
Seller
Derwood, Maryland, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$2.21
$4.99 shipping to USA

Show Details

Description:
Princeton, NJ: Bloomberg Press. 2004. 2nd ed.. Hard cover. Very good. No dust jacket.. Sewn binding. Cloth over boards. 256 p. Economist (Hardcover). Audience: General/trade. . No previous owner's name. Clean, tight pages. No bent corners. No remainder mark. .
Item Price
$2.21
$4.99 shipping to USA
Brands and Branding (The Economist Series)
Stock Photo: Cover May Be Different

Brands and Branding (The Economist Series)

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9781576601471 / 1576601471
Quantity Available
1
Seller
WINDBER, Pennsylvania, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$2.99
$4.49 shipping to USA

Show Details

Description:
Bloomberg Press, 2004-02-01. Hardcover. Good. 0.9600 in x 8.7800 in x 5.7600 in.
Item Price
$2.99
$4.49 shipping to USA
Brands and Branding

Brands and Branding

by Economist Publications Staff; John Simmons; Rita Clifton

  • Used
  • Hardcover
Condition
Like New
Binding
Hardcover
ISBN 10 / ISBN 13
9781576601471 / 1576601471
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$6.88
FREE shipping to USA

Show Details

Description:
Wiley & Sons, Incorporated, John, 2004. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$6.88
FREE shipping to USA
Brands and Branding (The Economist Series)
Stock Photo: Cover May Be Different

Brands and Branding (The Economist Series)

by Editor-Rita Clifton; Editor-John Simmons

  • Used
  • very good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9781576601471 / 1576601471
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$6.97
$4.99 shipping to USA

Show Details

Description:
Bloomberg Press, 2004-02. Hardcover. Very Good. Hardcover book in very good condition, clean and tightly bound. Name at top of page 1. Ships next business day from Oklahoma.
Item Price
$6.97
$4.99 shipping to USA
Brands and Branding (The Economist Series)
Stock Photo: Cover May Be Different

Brands and Branding (The Economist Series)

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9781576601471 / 1576601471
Quantity Available
1
Seller
Frederick, Maryland, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$7.00
$3.99 shipping to USA

Show Details

Description:
Bloomberg Press. Used - Good. Good condition. Like New dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Item Price
$7.00
$3.99 shipping to USA
Brands and Branding (The Economist Series)
Stock Photo: Cover May Be Different

Brands and Branding (The Economist Series)

by Editor-Rita Clifton; Editor-John Simmons

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9781576601471 / 1576601471
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$8.94
FREE shipping to USA

Show Details

Description:
Bloomberg Press, 2004-02. Hardcover. Good. Excellent customer service. Prompt Customer Service.
Item Price
$8.94
FREE shipping to USA
BRANDS AND BRANDING (The Economist Series)

BRANDS AND BRANDING (The Economist Series)

by Economist Publications

  • Used
  • very good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9781576601471 / 1576601471
Quantity Available
2
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$11.63
$10.86 shipping to USA

Show Details

Description:
Hardback. Very Good.
Item Price
$11.63
$10.86 shipping to USA
Brands and Branding
Stock Photo: Cover May Be Different

Brands and Branding

by Simmons, John, Economist Publications Staff, Clifton, Rita

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9781576601471 / 1576601471
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$11.77
FREE shipping to USA

Show Details

Description:
Wiley & Sons, Incorporated, John. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
$11.77
FREE shipping to USA
Brands and Branding (The Economist Series)
Stock Photo: Cover May Be Different

Brands and Branding (The Economist Series)

by Rita Clifton [Editor]; John Simmons [Editor];

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9781576601471 / 1576601471
Quantity Available
1
Seller
Kingwood, Texas, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$20.48
FREE shipping to USA

Show Details

Description:
Bloomberg Press, 2004-02-01. hardcover. New. 5x1x8.
Item Price
$20.48
FREE shipping to USA
Brands and Branding (The Economist Series)
Stock Photo: Cover May Be Different

Brands and Branding (The Economist Series)

by Rita Clifton [Editor]; John Simmons [Editor];

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9781576601471 / 1576601471
Quantity Available
1
Seller
San Diego, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$63.00
$5.45 shipping to USA

Show Details

Description:
Bloomberg Press, 2004-02-01. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
Item Price
$63.00
$5.45 shipping to USA