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How Customers Think: Essential Insights Into the Mind of the Market Hardcover - 2003 - 1st Edition
by Gerald Zaltman
Unveiling the next source of competitive advantage for companies everywhere, an industry innovator offers a new approach to understanding how--and why--customers buy.
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- Title How Customers Think: Essential Insights Into the Mind of the Market
- Author Gerald Zaltman
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 352
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, Boston, Massachusetts, U.S.A.
- Date February 21, 2003
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9781578518265 / 1578518261
- Weight 1.54 lbs (0.70 kg)
- Dimensions 9.76 x 6.54 x 1.25 in (24.79 x 16.61 x 3.18 cm)
- Library of Congress subjects Creative thinking, Marketing - Psychological aspects
- Library of Congress Catalog Number 2002011666
- Dewey Decimal Code 658.834
Media reviews
Citations
- Publishers Weekly, 12/09/2002, Page 71
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How Customers Think: Essential Insights into the Mind of the Market
by Gerald Zaltman
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by Zaltman, Gerald
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UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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How Customers Think : Essential Insights into the Mind of the Market
by Gerald Zaltman
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Harvard Business Review Press, 2003. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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How Customers Think: Essential Insights Into the Mind of the Market
by Zaltman, Gerald
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Harvard Business Review Press, 2003. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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How Customers Think: Essential Insights Into the Mind of the Market
by Zaltman, Gerald
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Harvard Business Review Press, 2003. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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How Customers Think: Essential Insights Into the Mind of the Market
by Zaltman, Gerald
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Harvard Business Review Press, 2003. Hardcover. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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How Customers Think: Essential Insights Into the Mind of the Market
by Zaltman, Gerald
- Used
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- ISBN 10 / ISBN 13
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Harvard Business Review Press, 2003. Hardcover. Very Good. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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$6.29
FREE shipping to USA
How Customers Think: Essential Insights Into the Mind of the Market
by Zaltman, Gerald
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781578518265 / 1578518261
- Quantity Available
- 2
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Seattle, Washington, United States
- Item Price
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$6.29FREE shipping to USA
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Description:
Harvard Business Review Press, 2003. Hardcover. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$6.29
FREE shipping to USA
How Customers Think: Essential Insights Into the Mind of the Market
by Zaltman, Gerald
- Used
- Acceptable
- Hardcover
- Condition
- Used - Acceptable
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781578518265 / 1578518261
- Quantity Available
- 1
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Seattle, Washington, United States
- Item Price
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$6.29FREE shipping to USA
Show Details
Description:
Harvard Business Review Press, 2003. Hardcover. Acceptable. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$6.29
FREE shipping to USA
Stock Photo: Cover May Be Different
How Customers Think : Essential Insights into the Mind of the Market
by Zaltman, Gerald
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9781578518265 / 1578518261
- Quantity Available
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Harvard Business Review Press. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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