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The Future of Competition: Co-Creating Unique Value with Customers
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The Future of Competition: Co-Creating Unique Value with Customers Hardcover - 2004

by C. K. Prahalad; Venkat Ramaswamy

The authors explore why--in a world of infinite choice, instant gratification, and unbounded opportunities for innovation--companies still can't satisfy customers or sustain growth and profitability.


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  • Title The Future of Competition: Co-Creating Unique Value with Customers
  • Author C. K. Prahalad; Venkat Ramaswamy
  • Binding Hardcover
  • Edition First Edition
  • Pages 257
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, Boston
  • Date February 18, 2004
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9781578519538 / 1578519535
  • Weight 1.29 lbs (0.59 kg)
  • Dimensions 9.46 x 6.58 x 0.99 in (24.03 x 16.71 x 2.51 cm)
  • Library of Congress Catalog Number 2003016949
  • Dewey Decimal Code 658.4

Media reviews

Citations

  • Business Week, 03/01/2004, Page 22
  • Choice, 07/01/2004, Page 2090
  • Library Journal, 01/05/2004, Page 0

About the author

C. K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Business School and co-author of the landmark best seller, Competing for the Future. His research, for over twenty years, has consistently focused on next practices. Venkat Ramaswamy is the Michael R. and Mary Kay Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan Business School. His research focuses on new frontiers in co-creating value.
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