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Building Social Business: The New Kind of Capitalism That Serves Humanity's Most
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Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs Hardcover - 2010

by Muhammad Yunus


From the publisher

Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls "social business." By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place.

In this book, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.

Details

  • Title Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs
  • Author Muhammad Yunus
  • Binding Hardcover
  • Edition First Edition
  • Pages 226
  • Volumes 1
  • Language ENG
  • Publisher PublicAffairs, New York
  • Date 2010-05
  • ISBN 9781586488246 / 1586488244
  • Weight 1.02 lbs (0.46 kg)
  • Dimensions 9.52 x 6.36 x 0.93 in (24.18 x 16.15 x 2.36 cm)
  • Library of Congress subjects Social entrepreneurship, Social responsibility of business
  • Library of Congress Catalog Number 2010002857
  • Dewey Decimal Code 658.407

About the author

Muhammad Yunus was born in Chittagong, Bangladesh, educated at Dhaka University, was awarded a Fulbright scholarship to study economics at Vanderbilt University, and became head of the economics department at Chittagong University in 1972. He is the founder and managing director of Grameen Bank. Yunus and Grameen Bank are winners of the 2006 Nobel Peace Prize.

Karl Weber is a writer based in Irvington, New York. He co-authored Yunus's best-selling book, Creating a World Without Poverty.

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