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Helvetica forever: Story of a Typeface
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Helvetica forever: Story of a Typeface Hardcover - 2009 - 1st Edition

by Lars Muller


From the publisher

Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields from signal design to party flyers.

Details

  • Title Helvetica forever: Story of a Typeface
  • Author Lars Muller
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 159
  • Language ENG
  • Publisher Lars Muller
  • Date 2009-02
  • ISBN 9783037781210