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Media and Affective Mythologies : Discourse, Archetypes and Ideology in
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Media and Affective Mythologies : Discourse, Archetypes and Ideology in Contemporary Politics Hardcover - 2017

by Kelsey, Darren


From the rear cover

This book provides a timely political insight to show how mythology plays an affective role in our lives. Brexit, bankers, institutional scandals, the far right, and Russell Brand's "revolution" are just some of the issues tackled through this innovative and interdisciplinary discourse analysis. Through multimedia case studies, Kelsey explores the psychological dimensions of archetypes and mythologies and how they function ideologically in contemporary politics. By synergising approaches to critical discourse studies with the work of Carl Jung, Joseph Campbell and other mythologists, Kelsey's pyschodiscursive approach explores the depths of the human psyche to analyse the affective qualities of storytelling. Kelsey makes a compelling case for our need to understand more about the power of mythology in modern society. Whilst mythology might be part of who we are, societies are responsible for its ideological substance and implications. Media and Affective Mythologies shows how wecan begin to engage with this principle.

Details

  • Title Media and Affective Mythologies : Discourse, Archetypes and Ideology in Contemporary Politics
  • Author Kelsey, Darren
  • Binding Hardcover
  • Language ENG
  • Publisher Palgrave Macmillan
  • Date 2017
  • Features Illustrated
  • ISBN 9783319607580

About the author

Darren Kelsey is Head of Media, Culture, Heritage and co-convener of the Newcastle Critical Discourse Group at Newcastle University, UK. Darren's publications have focused on media mythologies and ideology, war and terrorism, moral storytelling, the banking crisis, right wing populism, journalism ethics, social media, and surveillance and affect theory.

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Media and Affective Mythologies: Discourse, Archetypes and Ideology in Contemporary Politics

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