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Commodify: User Creativity at the Intersection of Commerce and Community
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Commodify: User Creativity at the Intersection of Commerce and Community Hardcover - 2017

by Shenja Van Der Graaf


From the rear cover

This book critically analyses user-firm technology relationships and socioeconomic structures at the crossroads of community and commerce. It investigates businesses that let users participate in platform development on the internet. An empirical study of the online world Second Life is used as an early illustration of the pivotal role of user participation in design, development and sustainability of digital platforms.

Van der Graaf sheds light on aspects of the ongoing platformization of the internet and on new norms and mechanisms for user participation which are linked to values of creativity, community and labour. ComMODify makes clear that robust theoretical and empirical investigation of the integration of user participation into mainstream business models and its implications for platform development is key to understanding contemporary businesses like Facebook, that sustain the internet of today.

This book will be of interest to those wanting to learnmore about the socio-economic implications of user participation associated with user-generated content, particularly within the 3D software and game industry.

Details

  • Title Commodify: User Creativity at the Intersection of Commerce and Community
  • Author Shenja Van Der Graaf
  • Binding Hardcover
  • Pages 182
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2017-11-16
  • Illustrated Yes
  • Features Illustrated
  • ISBN 9783319614991 / 3319614991
  • Weight 1.03 lbs (0.47 kg)
  • Dimensions 8.27 x 5.83 x 0.69 in (21.01 x 14.81 x 1.75 cm)
  • Dewey Decimal Code 004

About the author

Shenja van der Graaf is a Senior Researcher at imec-SMIT, Vrije Universiteit Brussel, Belgium.

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ComMODify : User Creativity at the Intersection of Commerce and Community
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ComMODify : User Creativity at the Intersection of Commerce and Community

by Shenja van der Graaf

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Commodify: User Creativity at the Intersection of Commerce and Community
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Commodify: User Creativity at the Intersection of Commerce and Community

by Van Der Graaf, Shenja

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ComMODify: User Creativity at the Intersection of Commerce and Community
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ComMODify: User Creativity at the Intersection of Commerce and Community

by Shenja Van der Graaf

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ComMODify: User Creativity at the Intersection of Commerce and Community (Dynamics of Virtual Work)
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ComMODify: User Creativity at the Intersection of Commerce and Community (Dynamics of Virtual Work)

by van der Graaf, Shenja

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