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Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement Hardcover - 2017
by Vesna Zabkar (Editor); Martin Eisend (Editor)
From the rear cover
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.
Contents
- Advertising Media, Content, Audiences
- Advertising Processing and Reception
- Online Advertising and Communication
- Advertising Effectiveness
Target Grou
ps- Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas
The Editors
Vesna Zabkar, Ph.D., is a full professor of marketing and vice-dean of research at the Faculty of Economics, University of Ljubljana.
Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany.
Details
- Title Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement
- Author Vesna Zabkar (Editor); Martin Eisend (Editor)
- Binding Hardcover
- Pages 293
- Volumes 1
- Language ENG
- Publisher Springer Gabler
- Date 2017-06-29
- Illustrated Yes
- Features Illustrated
- ISBN 9783658187309 / 3658187301
- Weight 1.14 lbs (0.52 kg)
- Dimensions 8.27 x 5.83 x 0.75 in (21.01 x 14.81 x 1.91 cm)
- Dewey Decimal Code 658.8
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Advances in Advertising Research VIII : Challenges in an Age of Dis-Engagement
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Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement
by Zabkar, Vesna (Edited by)/ Eisend, Martin (Edited by)
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Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement
by Martin Eisend
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