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The Long Tail of Tourism: Holiday Niches and Their Impact on Mainstream Tourism
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The Long Tail of Tourism: Holiday Niches and Their Impact on Mainstream Tourism Paperback - 2011 - 2011th Edition

by Alexis Papathanassis (Editor)


From the publisher

The 'long tail' of holiday offerings implies dramatic shifts in the sector's concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.

From the rear cover

Over the last decades, mass-tourism and the emergence of the holiday package have transformed recreational travel from a 'luxury for the few' to a 'commodity for the many'. The ever-increasing demand for individuality, enabled by information technologies and the internet, has given rise to numerous, rapidly-expanding holiday niches and a corresponding explosion of specialists. The resulting 'long tail' of holiday offerings implies dramatic shifts in the sector's concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.

Details

  • Title The Long Tail of Tourism: Holiday Niches and Their Impact on Mainstream Tourism
  • Author Alexis Papathanassis (Editor)
  • Binding Paperback
  • Edition number 2011th
  • Edition 2011
  • Pages 220
  • Volumes 1
  • Language ENG
  • Publisher Gabler Verlag
  • Date 2011
  • ISBN 9783834930620 / 3834930628
  • Weight 0.62 lbs (0.28 kg)
  • Dimensions 8.27 x 5.83 x 0.49 in (21.01 x 14.81 x 1.24 cm)
  • Dewey Decimal Code 338.479

About the author

Prof. Dr. Alexis Papathanassis specialises on Cruise Management and eTourism at the Bremerhaven University of Applied Sciences. He is also the chairman of the Cruise Research Society and Co-Director of the Institute for Maritime Tourism.
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The Long Tail Of Tourism: Holiday Niches And Their Impact On Mainstream Tourism
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The Long Tail Of Tourism: Holiday Niches And Their Impact On Mainstream Tourism

by Ed. By Papathanassis, Alexis; Papathanassis, Alexis

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The Long Tail of Tourism : Holiday Niches and their Impact on Mainstream Tourism
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The Long Tail of Tourism : Holiday Niches and their Impact on Mainstream Tourism

by Alexis Papathanassis

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