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Marketing Practices and Principles, Student Edition
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Marketing Practices and Principles, Student Edition Hardcover - 1994 - 5th Edition

by McGraw-Hill


From the publisher

This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.

Details

  • Title Marketing Practices and Principles, Student Edition
  • Author McGraw-Hill
  • Binding Hardcover
  • Edition number 5th
  • Edition 5
  • Pages 588
  • Publisher Glencoe/McGraw-Hill, New York, NY
  • Date February 8, 1994
  • ISBN 9780026356015
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Marketing : Practices and Principles, 5th
Stock Photo: Cover May Be Different

Marketing : Practices and Principles, 5th

by Mason, Ralph; Rath, Patricia; Husted, Stewart

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New
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5th Edition
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Hardcover
ISBN 10 / ISBN 13
9780026356015 / 0026356015
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Description:
Glencoe/McGraw-Hill, New York, NY, 1995. 5th Edition. Hardcover. New . New book. Quantity Available: 1. ISBN: 0026356015. ISBN/EAN: 9780026356015. Pictures of this item not already displayed here available upon request. Inventory No: ABE413456304. . 9780026356015
Item Price
$58.75
$6.35 shipping to USA