Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales Paperback - 1997 - 2nd Edition
by Linda Richardson
From the rear cover
In just a few short years since its publication, Stop Telling, Start Selling has become a leading textbook for sales training, used by more than 150 of the world's leading corporations. Why? Because it shows how to differentiate yourself, your product, and your organization in a hypercompetitive world of look-alike products.
The secret weapon is "dialogue selling" and this book shows you how to do it. "Much of what appears to be 'consultative selling' today is a masquerade for product selling," explains Linda Richardson, sales training consultant to many of the Fortune 500 and author of Selling by Phone and Sales Coaching. If you want to earn your customer's interest, trust--and busines--STOP telling the customer about your product or service. Go beyond "customer focus." START a true customer dialogue.
In this newly revised and updated edition of Stop Telling, Start Selling Richardson teaches you the critical skills you need to revitalize your sales process, including how to:
- Understand your customer's political, personal, and business needs
- Position your message so it is important to your customer
- Unlearn manipulative tactics that can kill a sale early on
- Gather customer feedback to adjust your message as you go
- Maintain selling momentum and shorten the sales cycle
Stop Telling, Start Selling will help you truly listen to customers and put them first, that's what it takes to win the trust--and the business--of today's sophisticated customers.
Details
- Title Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
- Author Linda Richardson
- Binding Paperback
- Edition number 2nd
- Edition 2
- Pages 288
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Companies, New York, New York, U.S.A.
- Date 1997-09-22
- Features Index, Table of Contents
- ISBN 9780070525580 / 0070525587
- Weight 0.86 lbs (0.39 kg)
- Dimensions 9.08 x 6.16 x 0.77 in (23.06 x 15.65 x 1.96 cm)
- Library of Congress subjects Interpersonal communication, Selling
- Library of Congress Catalog Number 97017550
- Dewey Decimal Code 658.85
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