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The Customer Culture Imperative: A Leader's Guide to Driving Superior
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The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance Hardcover - 2014 - 1st Edition

by Linden Brown; Christopher Brown


From the publisher

What do Toyota, Apple, and Zappos have in common?
CUSTOMER-CENTRIC CULTURE

And now, with this research-based method, you can replicate their success with your business

Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.

Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.
Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.

Details

  • Title The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
  • Author Linden Brown; Christopher Brown
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies
  • Date 2014-01-07
  • Features Bibliography, Dust Cover, Index, Table of Contents
  • ISBN 9780071821148 / 0071821147
  • Weight 1.35 lbs (0.61 kg)
  • Dimensions 9 x 6.3 x 1.2 in (22.86 x 16.00 x 3.05 cm)
  • Library of Congress subjects Leadership, Consumer satisfaction
  • Library of Congress Catalog Number 2013035619
  • Dewey Decimal Code 658.812

About the author

Dr. Linden R. Brown is chairman and cofounder of MarketCulture Strategies Inc., a Silicon Valley company focused on measuring the level of customercentric cultures of organizations and the associated risks and opportunities. He coauthored, with Kellogg Professor Philip Kotler, the latest edition of the number one selling Australian university textbook, Marketing.

Chris L. Brown is the former marketing director for Hewlett-Packard for the South Pacific including Australia. He is now a Silicon Valley-based management consultant.

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