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Introduction to Mass Communication: Media Literacy and Culture
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Introduction to Mass Communication: Media Literacy and Culture Paperback - 2011

by Baran, Stanley


From the publisher

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.

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  • Title Introduction to Mass Communication: Media Literacy and Culture
  • Author Baran, Stanley
  • Binding Paperback
  • Edition [ Edition: seven
  • Pages 512
  • Language ENG
  • Publisher McGraw-Hill Humanities/Social Sciences/Languages, U.S.A.
  • Date 2011-01
  • ISBN 9780073526157
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Introduction to Mass Communication : Media Literacy and Culture
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Introduction to Mass Communication : Media Literacy and Culture

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Introduction to Mass Communication: Media Literacy and Culture
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Introduction to Mass Communication: Media Literacy and Culture 7th Edition
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Introduction to Mass Communication: Media Literacy and Culture 7th Edition

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Introduction to Mass Communication by Stanley Baran
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Introduction To Mass Communication - Stanley Baran
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Introduction to Mass Communication: Media Literacy and Culture
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Introduction to Mass Communication: Media Literacy and Culture

by Stanley Baran

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Introduction to Mass Communication: Media Literacy and Culture
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Introduction to Mass Communication: Media Literacy and Culture

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