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Consumer Behavior: Building Marketing Strategy, 12th Edition
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Consumer Behavior: Building Marketing Strategy, 12th Edition Hardcover - 2012

by Hawkins, Delbert; Mothersbaugh, David


From the publisher

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

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  • Title Consumer Behavior: Building Marketing Strategy, 12th Edition
  • Author Hawkins, Delbert; Mothersbaugh, David
  • Binding Hardcover
  • Edition [ Edition: Twelf
  • Pages 772
  • Language ENG
  • Publisher McGraw-Hill Education
  • Date 2012-02
  • ISBN 9780077645557
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Consumer Behavior: Building Marketing Strategy, 12th Edition
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Consumer Behavior: Building Marketing Strategy, 12th Edition

by Hawkins, Delbert

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Consumer Behavior: Building Marketing Strategy, 12th Edition
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Consumer Behavior: Building Marketing Strategy, 12th Edition

by Hawkins, Delbert,Mothersbaugh, David

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Consumer Behavior : Building Marketing Strategy
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Consumer Behavior : Building Marketing Strategy

by Mothersbaugh, David, Best Books, Inc. Staff, Hawkins, Delbert

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Consumer Behavior : Building Marketing Strategy

Consumer Behavior : Building Marketing Strategy

by Delbert Hawkins; David Mothersbaugh; Best Books, Inc. Staff

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Consumer Behavior : Building Marketing Strategy

Consumer Behavior : Building Marketing Strategy

by Delbert Hawkins; David Mothersbaugh; Best Books, Inc. Staff

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Consumer Behavior Building Marketing Strategy by David Mothersbaugh
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Consumer Behavior Building Marketing Strategy by David Mothersbaugh

by Hawkins, Delbert; Mothersbaugh, David

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McGraw-Hill Education, 2012-02-24. Hardcover. Good. This listing is for Consumer Behavior: Building Marketing Strategy, 12th Edition This edition is basically identical to the ISBN 1260158195 and 1260100049 SAVE YOUR MONEY and buy the early edition! Do not waste your money at the bookstore on the 14th ed. edition. This edition will work for your class guaranteed. Your book will be shipped out immediately within 24 hours of purchase. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund We will ship your book to any United States based territory and to most international countries using 's very convenient Global Shipping Program. Thank you for your business! We strive to offer the best and fastest customer service on , so please don't hesitate to email us if you have any questions or concerns and we will get back to you promptly, have a great day!
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Consumer Behavior: Building Marketing Strategy, 12Th Edition

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Mc Graw Hill. Softcover. Brand New. “International Edition” - ISBN number and front cover may be different in rare cases but CONTENTS are same as the US edition. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. Printed in black & white in English language. Territorial restrictions may be printed on the book. We may ship from Asian regions for inventory purpose. 100% Customer satisfaction guaranteed!" We use Fast Shipping via DHL/FEDEX/UPS
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Consumer Behavior: Building Marketing Strategy, 12th Edition
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Consumer Behavior: Building Marketing Strategy, 12th Edition

by Hawkins, Delbert; Mothersbaugh, David

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Consumer Behavior: Building Marketing Strategy, 12th Edition
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Consumer Behavior: Building Marketing Strategy, 12th Edition

by Hawkins, Delbert

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9780077645557 / 0077645553
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