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Fame and Fortune How Successful Companies Build Winning Reputations
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Fame and Fortune How Successful Companies Build Winning Reputations Hardcover - 2003

by Charles J. Fombrun; Cees Van Riel


From the publisher

Shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. This work teaches how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal.

First line

Anyone who follows the news knows that reputations matter.

Details

  • Title Fame and Fortune How Successful Companies Build Winning Reputations
  • Author Charles J. Fombrun; Cees Van Riel
  • Binding Hardcover
  • Edition 1st Edition
  • Publisher FT Press, Australia
  • Date August 11, 2003
  • ISBN 9780130937377
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Fame and Fortune : How Successful Companies Build Winning Reputations
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Fame and Fortune : How Successful Companies Build Winning Reputations

by Fombrun, Charles J., Van Riel, Cees

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Fame and Fortune: How Successful Companies Build Winning Reputations

Fame and Fortune: How Successful Companies Build Winning Reputations

by Fombrun, Charles J.; Van Riel, Cees

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FT Press, 2003. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Fame and Fortune: How Successful Companies Build Winning Reputations
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Fame and Fortune: How Successful Companies Build Winning Reputations

by Charles J. Fombrun; Cees B. M. Van Riel

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ISBN 10 / ISBN 13
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FT Press, 2003-08-16. Hardcover. Good.
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Fame and Fortune: How Successful Companies Build Winning Reputations
Stock Photo: Cover May Be Different

Fame and Fortune: How Successful Companies Build Winning Reputations

by Charles J. Fombrun, Cees B. M. Van Riel

  • Used
  • Hardcover
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Binding
Hardcover
ISBN 10 / ISBN 13
9780130937377 / 0130937371
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Fame & Fortune: How Successful Companies Build Winning Reputations
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Fame & Fortune: How Successful Companies Build Winning Reputations

by Fombrun, Charles J./ Van Riel, Cees/ Riel, C. B. M. Van

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Financial Times Management, 2003. Hardcover. New. illustrated edition. 304 pages. 9.25x6.25x1.00 inches.
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Fame & Fortune: How Successful Companies Build Winning Reputations
Stock Photo: Cover May Be Different

Fame & Fortune: How Successful Companies Build Winning Reputations

by Fombrun, Charles J.; Van Riel, Cees B. M.; Riel, C. B. M. Van

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Hardcover
ISBN 10 / ISBN 13
9780130937377 / 0130937371
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Ft Pr, 2003-08-01. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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