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Marketing Management, An Asian Perspective (4th Edition) Paperback - 2006 - 4th Edition

by KOTLER


From the publisher

Appropriate for capstone undergraduate and graduate courses.The first edition of Marketing Management: An Asian Perspective was published when Asia was experiencing rapid and sustained growth. In mid-1997, Asia began to suffer financial and economic troubles which quickly turned into a crisis. A major key to Asia's recovery is the further development of customer-oriented marketing.

Details

  • Title Marketing Management, An Asian Perspective (4th Edition)
  • Author KOTLER
  • Binding Paperback
  • Edition number 4th
  • Edition 4
  • Language ENG
  • Publisher Prentice Hall
  • Date December 29, 2006
  • ISBN 9780131982628
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Marketing Management, an Asian Perspective

by Kotler

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Paperback
ISBN 10 / ISBN 13
9780131982628 / 0131982621
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Prentice Hall, 2007. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$64.86
FREE shipping to USA