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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Hardcover - 2012

by Keller, Kevin Lane


From the publisher

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies.

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  • Title Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
  • Author Keller, Kevin Lane
  • Binding Hardcover
  • Edition 4th
  • Pages 562
  • Language ENG
  • Publisher Pearson, U.S.A
  • Date 2012-08
  • ISBN 9780132664257
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management
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Strategic Brand Management

by Keller, Kevin

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ISBN 10 / ISBN 13
9780132664257 / 0132664259
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