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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Hardcover - 2012
by Keller, Kevin Lane
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- Title Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
- Author Keller, Kevin Lane
- Binding Hardcover
- Edition 4th
- Pages 562
- Language ENG
- Publisher Pearson, U.S.A
- Date 2012-08
- ISBN 9780132664257
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management
by Keller, Kevin
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