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Principles of Marketing, Student Value Edition (15th Edition)
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Principles of Marketing, Student Value Edition (15th Edition) Unknown - 2013

by Philip Kotler, Gary Armstrong


From the publisher


Readers interested in an overview of marketing strategies and techniques.
Learn how to create value and gain loyal customers.
"Principles of Marketing "helps current and aspiring marketers master today s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage from traditional marketing all-stars such as P&G and McDonald s to new-age digital competitors such as Apple and Google."

Details

  • Title Principles of Marketing, Student Value Edition (15th Edition)
  • Author Philip Kotler, Gary Armstrong
  • Binding unknown
  • Edition [ Edition: fifte
  • Pages 695
  • Language ENG
  • Publisher Prentice Hall
  • Date 2013-01
  • ISBN 9780133128246
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Principles of Marketing Kotler and Armstrong Student Value Edition
Stock Photo: Cover May Be Different

Principles of Marketing Kotler and Armstrong Student Value Edition

by Kotler, Philip T.; Armstrong, Gary

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9780133128246 / 0133128245
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Prentice Hall, 2013-01-20. Loose Leaf. Good. 10x8x0. This listing is for Principles of Marketing, Student Value Edition (15th Edition) This edition is very similar to the most current updated edition, ISBN 013449251X and 0135766605 and 0135766591 Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund.
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$31.99
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Principles of Marketing, Student Value Edition (15th Edition)
Stock Photo: Cover May Be Different

Principles of Marketing, Student Value Edition (15th Edition)

by Philip Kotler, Gary Armstrong

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780133128246 / 0133128245
Quantity Available
1
Seller
Weston, Florida, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$200.00
$3.00 shipping to USA

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Description:
New book
Item Price
$200.00
$3.00 shipping to USA