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Marketing Research
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Marketing Research Hardcover - 2009

by Alvin C. Burns; Ronald F. Bush


From the publisher

For undergraduate marketing research courses. The nuts and bolts of marketing research. Marketing Research gives students a nuts and bolts understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts. The sixth edition now includes new case ideas contributed from innovative professors, updated insight from industry professionals, and current information on how marketing research is being practiced today.

Details

  • Title Marketing Research
  • Author Alvin C. Burns; Ronald F. Bush
  • Binding Hardcover
  • Edition [ Edition: Sixth
  • Pages 669
  • Volumes 1
  • Language ENG
  • Publisher Prentice Hall, Lebanon, Indiana, U.S.A.
  • Date 2009-07
  • Illustrated Yes
  • ISBN 9780136027041 / 0136027040
  • Weight 3.2 lbs (1.45 kg)
  • Dimensions 10 x 8.3 x 1.2 in (25.40 x 21.08 x 3.05 cm)
  • Library of Congress subjects Marketing research
  • Library of Congress Catalog Number 2009015613
  • Dewey Decimal Code 658.83
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Marketing Research
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Marketing Research

by Burns, Alvin C., Bush, Ronald F

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Marketing Research
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Marketing Research

by Burns, Alvin C., Bush, Ronald F

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Marketing Research (6th Edition)
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Marketing Research (6th Edition)

by Alvin C. Burns; Ronald F. Bush

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Marketing Research
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Marketing Research

by Burns, Alvin C., Bush, Ronald F

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ISBN 10 / ISBN 13
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Marketing Research
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Marketing Research

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Marketing Research Alvin C. Burns
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Marketing Research Alvin C. Burns

by Burns, Alvin C.; Bush, Ronald F

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Pearson, 2009-07-24. Hardcover. Good. 10x8x1. This listing is for (Marketing Research (6th Edition)). This edition is very similar to ISBN 0134167406 and 0134895126 which is the most current updated edition. Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 14 days of delivery for a full refund.
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Marketing Research: United States Edition
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Marketing Research: United States Edition

by Burns, Alvin C./ Bush, Ronald F.

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Marketing Research
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Marketing Research

by Burns, Alvin C.; Bush, Ronald F

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ISBN 10 / ISBN 13
9780136027041 / 0136027040
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