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Creating Breakthrough Products Innovation from Product Planning to Program
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Creating Breakthrough Products Innovation from Product Planning to Program Approval Hardcover - 2002

by Jonathan Cagan; Craig M. Vogel


From the publisher

For those students who intend to play a role in product development, including students in engineering, design, and in marketing and other business disciplines. This book identifies key factors associated with product and service innovation, and presents a revolutionary approach to building products that redefine markets - or create new ones.

First line

Breakthrough products result from the appropriate combination of style and technology and help to create experiences that people find both rewarding and valuable.

Details

  • Title Creating Breakthrough Products Innovation from Product Planning to Program Approval
  • Author Jonathan Cagan; Craig M. Vogel
  • Binding Hardcover
  • Edition First Edition
  • Pages 336
  • Publisher FT Press, 11C
  • Date January 15, 2002
  • ISBN 9780139696947
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Creating Breakthrough Products: Innovation from Product Planning to Program Approval
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Creating Breakthrough Products: Innovation from Product Planning to Program Approval

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Creating Breakthrough Products: Innovation from Product Planning to Program Approval (Financial...
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Creating Breakthrough Products: Innovation from Product Planning to Program Approval (Financial Times Prentice Hall Books)

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Creating Breakthrough Products: Innovation from Product Planning to Program Approval
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Creating Breakthrough Products: Innovation from Product Planning to Program Approval

by Cagan, Jonathan M.; Vogel, Craig M.; Nussbaum, Bruce [Foreword]

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Creating Breakthrough Products: Innovation from Product Planning to Program Approval
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Creating Breakthrough Products: Innovation from Product Planning to Program Approval

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Creating Breakthrough Products: Innovation from Product Planning to Program Approval
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Creating Breakthrough Products: Innovation from Product Planning to Program Approval

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Creating Breakthrough Products : Innovation from Product Planning to Program Approval
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Creating Breakthrough Products : Innovation from Product Planning to Program Approval

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Creating Breakthrough Products : Innovation from Product Planning to Program Approval
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Creating Breakthrough Products : Innovation from Product Planning to Program Approval

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Creating Breakthrough Products : Innovation from Product Planning to Program Approval
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Creating Breakthrough Products: Innovation from Product Planning to Program Approval
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Creating Breakthrough Products: Innovation from Product Planning to Program Approval

by Jonathan Cagan; Craig M. Vogel

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