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Customer-Centered Growth: Five Proven Strategies for Building Competitive
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Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage Paperback - 1997

by Richard C. Whiteley; Diane Hessan

The "Business Week" bestseller that "provides significant strategies for those hoping to 'jump-start' their customer-driven companies".--Dr. Steven Covey.


From the publisher

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow--even under the most adverse business conditions.

First line

ON A WEDNESDAY MORNING in the winter of 1991, readers of the Boston Herald were treated to a picture of Steve DiFillippo, normally an agreeable fellow, carving up his American Express card with a butcher knife.

Details

  • Title Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage
  • Author Richard C. Whiteley; Diane Hessan
  • Binding Paperback
  • Edition First Printing
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher Basic Books, US
  • Date 1997-03-24
  • ISBN 9780201154931 / 0201154935
  • Weight 1.04 lbs (0.47 kg)
  • Dimensions 9.27 x 6.17 x 0.75 in (23.55 x 15.67 x 1.91 cm)
  • Reading level 1250
  • Library of Congress Catalog Number 95-51041
  • Dewey Decimal Code 658.812

About the author

Richard Whiteley, author of The Customer-Driven Company (selected by Fortune as one of the best books of the year), is Vice Chairman and cofounder of The Forum Corporation. Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School.
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Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage
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Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage

by Whiteley, Richard C; Hessan, Diane

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Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage

by Richard Whiteley, Diane Hessan

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Customer Centered Growth
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Customer Centered Growth

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Customer Centered Growth: Five Proven Strategies for Building Competitive Advantage
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Customer Centered Growth: Five Proven Strategies for Building Competitive Advantage

by Whiteley, Richard; Hessan, Diane

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Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage
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Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage

by Whiteley, Richard C, Hessan, Diane

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Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage
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Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage

by Whiteley, Richard C, Hessan, Diane

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ISBN 10 / ISBN 13
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Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage
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Customer-Centered Growth : Five Proven Strategies for Building Competitive Advantage
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Customer-Centered Growth : Five Proven Strategies for Building Competitive Advantage

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