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Reaching Audiences: A Guide to Media Writing
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Reaching Audiences: A Guide to Media Writing Paperback - 2006 - 4th Edition

by Jan Johnson Yopp; Katherine C. McAdams


From the publisher

Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This text sets up the writing process and shows students how to accomplish each task in a mass media context. Throughout the book, the importance of the audience in considering media and messages is stressed. Illustrative and specific real life examples provide students with guidance for improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences and similarities in writing styles among them.

Details

  • Title Reaching Audiences: A Guide to Media Writing
  • Author Jan Johnson Yopp; Katherine C. McAdams
  • Binding Paperback
  • Edition number 4th
  • Edition 4
  • Pages 385
  • Volumes 1
  • Language ENG
  • Publisher Allyn & Bacon, Boston, MA
  • Date July 5, 2006
  • Illustrated Yes
  • ISBN 9780205483273 / 0205483275
  • Weight 1.05 lbs (0.48 kg)
  • Dimensions 8.98 x 6.08 x 0.56 in (22.81 x 15.44 x 1.42 cm)
  • Library of Congress subjects Mass media - Authorship, Mass media - Audiences
  • Library of Congress Catalog Number 2006005425
  • Dewey Decimal Code 808.066
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Reaching Audiences : A Guide to Media Writing
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Reaching Audiences : A Guide to Media Writing

by McAdams, Katherine C., Yopp, Jan Johnson

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Reaching Audiences: A Guide to Media Writing (4th Edition)
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Reaching Audiences: A Guide to Media Writing (4th Edition)

by Yopp, Jan Johnson; McAdams, Kathy C

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Reaching Audiences : A Guide to Media Writing

Reaching Audiences : A Guide to Media Writing

by Jan Johnson Yopp; Katherine C. McAdams

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Reaching Audiences : A Guide to Media Writing

Reaching Audiences : A Guide to Media Writing

by Jan Johnson Yopp; Katherine C. McAdams

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Reaching Audiences: A Guide to Media Writing (4th Edition)
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Reaching Audiences: A Guide to Media Writing (4th Edition)

by Jan Johnson Yopp; Kathy C McAdams

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Reaching Audiences: A Guide to Media Writing (4th Edition)
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Reaching Audiences: A Guide to Media Writing (4th Edition)

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Reaching Audiences: A Guide to Media Writing, 4th
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Reaching Audiences: A Guide to Media Writing, 4th

by Yopp, Jan Johnson: McAdams, Katherine C.

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Reaching Audiences: A Guide to Media Writing (4th Edition)
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Reaching Audiences: A Guide to Media Writing (4th Edition)

by Yopp, Jan Johnson; McAdams, Kathy C

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