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Persuasion, Social Influence, and Compliance Gaining
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Persuasion, Social Influence, and Compliance Gaining Paperback - 2010

by Robert H. Gass; John S. Seiter


From the publisher

Grounded in contemporary scholarship, "Persuasion: Social Influence, and Compliance Gaining" not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.

Details

  • Title Persuasion, Social Influence, and Compliance Gaining
  • Author Robert H. Gass; John S. Seiter
  • Binding Paperback
  • Edition [ Edition: fourt
  • Pages 370
  • Volumes 1
  • Language ENG
  • Publisher Allyn & Bacon, Boston
  • Date 2010
  • Illustrated Yes
  • ISBN 9780205698189 / 0205698182
  • Weight 1.35 lbs (0.61 kg)
  • Dimensions 8.9 x 7.3 x 0.8 in (22.61 x 18.54 x 2.03 cm)
  • Library of Congress subjects Persuasion (Psychology), Influence (Psychology)
  • Library of Congress Catalog Number 2009040887
  • Dewey Decimal Code 303.342
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Persuasion, Social Influence, and Compliance Gaining (4th Edition)
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Persuasion, Social Influence, and Compliance Gaining (4th Edition)
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Persuasion Social Influence and Compliance Gaining by Robert Gass
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Persuasion, Social Influence, and Compliance Gaining (4th Edition)
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Persuasion, Social Influence, and Compliance Gaining (4th Edition)

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Persuasion, Social Influence, and Compliance Gaining (4th Edition)
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Persuasion, Social Influence, and Compliance Gaining: United States Edition
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by Gass, Robert H./ Seiter, John S.

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