Description:
Paperback / softback. New. We see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health. But once these campaigns leave the controlled environments of focus groups, advertising agencies, and stakeholder meetings to circulate, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. In Best Laid Plans, Terence E. McDonnell explains why these attempts at mass persuasion often fail so badly. McDonnell argues that these well-designed campaigns are undergoing "cultural entropy": the process through which the intended meanings and uses of cultural objects fracture into alternative meanings, new practices, failed interactions, and blatant disregard. Using AIDS…
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Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns Paperback - 2016
by Terence E. McDonnell
Details
- Title Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns
- Author Terence E. McDonnell
- Binding Paperback
- Pages 264
- Volumes 1
- Language ENG
- Publisher University of Chicago Press
- Date 2016
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780226382159 / 022638215X
- Weight 0.8 lbs (0.36 kg)
- Dimensions 8.9 x 5.9 x 0.6 in (22.61 x 14.99 x 1.52 cm)
-
Themes
- Cultural Region: West Africa
- Sex & Gender: Gay
- Topical: AIDS
- Topical: Lgbt
- Library of Congress subjects AIDS (Disease) in mass media, Mass media in health education - Ghana -
- Library of Congress Catalog Number 2015048929
- Dewey Decimal Code 362.196
Media reviews
Citations
- Choice, 01/01/2017, Page 0
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Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns
by Terence E. McDonnell
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Best Laid Plans Cultural Entropy and the Unraveling of AIDS Media Campaigns
by Mcdonnell, Terence E.
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780226382159 / 022638215X
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Univ of Chicago Pr, 2016. Paperback. New. 257 pages. 9.00x6.00x0.75 inches.
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Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns
by McDonnell, Terence E.
- Used
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- Paperback
- ISBN 10 / ISBN 13
- 9780226382159 / 022638215X
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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