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Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns
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Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns Paperback - 2016

by Terence E. McDonnell


Details

  • Title Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns
  • Author Terence E. McDonnell
  • Binding Paperback
  • Pages 264
  • Volumes 1
  • Language ENG
  • Publisher University of Chicago Press
  • Date 2016
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780226382159 / 022638215X
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 8.9 x 5.9 x 0.6 in (22.61 x 14.99 x 1.52 cm)
  • Themes
    • Cultural Region: West Africa
    • Sex & Gender: Gay
    • Topical: AIDS
    • Topical: Lgbt
  • Library of Congress subjects AIDS (Disease) in mass media, Mass media in health education - Ghana -
  • Library of Congress Catalog Number 2015048929
  • Dewey Decimal Code 362.196

Media reviews

Citations

  • Choice, 01/01/2017, Page 0

About the author

Terence E. McDonnell is the Kellogg Assistant Professor of Sociology at the University of Notre Dame.
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Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns

Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns

by Terence E. McDonnell

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ISBN 10 / ISBN 13
9780226382159 / 022638215x
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Paperback / softback. New. We see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health. But once these campaigns leave the controlled environments of focus groups, advertising agencies, and stakeholder meetings to circulate, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. In Best Laid Plans, Terence E. McDonnell explains why these attempts at mass persuasion often fail so badly. McDonnell argues that these well-designed campaigns are undergoing "cultural entropy": the process through which the intended meanings and uses of cultural objects fracture into alternative meanings, new practices, failed interactions, and blatant disregard. Using AIDS… Read More
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Best Laid Plans  Cultural Entropy and the Unraveling of AIDS Media Campaigns
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Best Laid Plans Cultural Entropy and the Unraveling of AIDS Media Campaigns

by Mcdonnell, Terence E.

  • New
  • Paperback
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New
Binding
Paperback
ISBN 10 / ISBN 13
9780226382159 / 022638215X
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This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Univ of Chicago Pr, 2016. Paperback. New. 257 pages. 9.00x6.00x0.75 inches.
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Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns
Stock Photo: Cover May Be Different

Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns

by McDonnell, Terence E.

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780226382159 / 022638215X
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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