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Brilliant Marketing: What the Best Marketers Know, Do and Say
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Brilliant Marketing: What the Best Marketers Know, Do and Say Paperback - 2009 - 1st Edition

by Richard Hall


From the publisher

This text gives readers the tools and the motivation to deal with the current economic changes and to go out and be described as a brilliant marketer. It answers key questions such as: what is a brand? what is marketing and how is it changing? and what is good, what is poor, what is brilliant?

Details

  • Title Brilliant Marketing: What the Best Marketers Know, Do and Say
  • Author Richard Hall
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 352
  • Volumes 1
  • Language ENG
  • Publisher FT Press
  • Date 2009-12
  • ISBN 9780273721239 / 0273721232
  • Weight 0.95 lbs (0.43 kg)
  • Dimensions 8.7 x 5.3 x 0.8 in (22.10 x 13.46 x 2.03 cm)
  • Library of Congress subjects Success in business, Success - Psychological aspects
  • Library of Congress Catalog Number 2009011398
  • Dewey Decimal Code 658.8

About the author

Richard Hall is the author of Brilliant Presentation 1e and 2e, Secrets of Success at Work, Brilliant Marketing and Brilliant Business Creativity. Richard Hall spent his early career as a marketer at Reckitt's, RHM and Corgi Toys before moving into senior roles in the world of advertising at French Gold Abbott, FCO and finally, Euro RSCG.

Richard Hall now runs his own consultancy, chairs Showcase Communications, Shaftesbury Young People and the Friends of St. Nicholas.

He is married and lives in Brighton.

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Brilliant Marketing: What the best marketers know, do and say (Brilliant Business)

by Hall, Richard

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Brilliant Marketing - What the Best Marketers Know, Do and Say.

by Richard Hall

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Brilliant Marketing: What the Best Marketers Know, Do and Say (Brilliant Business)

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