Dynamic Supply Chains: Delivering Value Through People Hardcover - 2010 - 2nd Edition

John Gattorna has spent a lifetime working in and around supply chains, in many different capacities line executive, researcher, consultant/adviser and teacher. He is passionate about the subject matter some might say obsessive.

In the late 1980s, John became disenchanted with the lack of conceptual depth in the logistics' field; and as it turned out this did not improve much as logistics thinking morphed into supply chains' in the 1990s. So he started to search for a new model/framework that would better inform the design and operation of enterprise supply chains seeking to satisfy customers and consumers. And he found it; dynamic alignment.

For the last two decades John has been working with companies around the world to take his new model from the conceptual stage to a finer level of granularity. It has been a complex task because it has involved learning about, and combining, several disciplines consumer/customer behavior; internal cultural capability of the enterprise; leadership

styles; and of course the operational aspects of corporate logistics networks and supply chains. The unique thing about John's perspective is that he presents a multi-disciplinary approach to the design and management of supply chains, and this requires an eclectic mindset.

He has written several books along the way as his thinking evolved, but his two most recent titles have been seminal: Living Supply Chains(FT Prentice Hall, Harlow, 2006), and Dynamic Supply Chain Alignment, (Gower Publishing, Farnham, 2009).