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Marketing Research Methodological Foundations (with InfoTrac®)
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Marketing Research Methodological Foundations (with InfoTrac®) Hardcover - 2004

by Dawn Iacobucci


From the publisher

Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.

Details

  • Title Marketing Research Methodological Foundations (with InfoTrac®)
  • Author Dawn Iacobucci
  • Binding Hardcover
  • Edition International Ed
  • Pages 697
  • Language ENG
  • Publisher South-Western College Pub, Cincinnati, Ohio, U.S.A.
  • Date April 29, 2004
  • ISBN 9780324201604
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Marketing Research: Methodological Foundations (with InfoTrac�)
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Marketing Research: Methodological Foundations (with InfoTrac�)

by Gilbert A. Churchill, Dawn Iacobucci

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Marketing Research: Methodological Foundations (with InfoTrac®)
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Marketing Research: Methodological Foundations (with InfoTrac®)

by Churchill, Gilbert A., Iacobucci, Dawn

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South-Western College Pub. Used - Very Good. Very Good condition. Code Included. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
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Marketing Research: Methodological Foundations (with Infotrac ) [With Infotrac]

Marketing Research: Methodological Foundations (with Infotrac ) [With Infotrac]

by Churchill, Gilbert A.

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Marketing Research: Methodological Foundations (with InfoTrac)
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Marketing Research: Methodological Foundations (with InfoTrac)

by Churchill, Gilbert A

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Marketing Research: Methodological Foundations (with InfoTrac®)
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Marketing Research: Methodological Foundations (with InfoTrac®)

by Churchill, Gilbert A.; Iacobucci, Dawn

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