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Global Marketing: Strategy, Practice, and Cases Paperback - 2020
by Ilan Alon; Eugene Jaffe; Christiane Prange
Details
- Title Global Marketing: Strategy, Practice, and Cases
- Author Ilan Alon; Eugene Jaffe; Christiane Prange
- Binding Paperback
- Pages 666
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2020-08-17
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780367196097 / 0367196093
- Weight 2.87 lbs (1.30 kg)
- Dimensions 10 x 8 x 1.34 in (25.40 x 20.32 x 3.40 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Export marketing
- Library of Congress Catalog Number 2020011555
- Dewey Decimal Code 658.84
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