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Supermarket Retailing in Africa
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Supermarket Retailing in Africa Hardcover - 2022

by Felix Adamu Nandonde (Editor); John L. Stanton (Editor)


From the publisher

This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent.

Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector.

This book will be of interest to scholars and students of the retail sector and retail management in Africa.

Details

  • Title Supermarket Retailing in Africa
  • Author Felix Adamu Nandonde (Editor); John L. Stanton (Editor)
  • Binding Hardcover
  • Pages 200
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2022-03-25
  • Illustrated Yes
  • ISBN 9780367408350 / 036740835X
  • Weight 1.07 lbs (0.49 kg)
  • Dimensions 9.21 x 6.14 x 0.56 in (23.39 x 15.60 x 1.42 cm)
  • Themes
    • Ethnic Orientation: African
  • Library of Congress subjects Supermarkets - Africa, Retail trade - Africa
  • Library of Congress Catalog Number 2021048895
  • Dewey Decimal Code 381.456

About the author

Felix Adamu Nandonde is a Lecturer in Marketing at the Sokoine University of Agriculture, Morogoro, Tanzania. John L. Stanton is a Professor in Food Marketing at Saint Joseph's University, Philadelphia, USA.

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Supermarket Retailing in Africa
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by Felix Adamu Nandonde

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Supermarket Retailing in Africa
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Supermarket Retailing in Africa

by Nandonde, Felix Adamu (Editor)/ Stanton, John L. (Editor)

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Supermarket Retailing in Africa (Routledge Contemporary Africa)
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Supermarket Retailing in Africa (Routledge Contemporary Africa)

by Nandonde, Felix Adamu; Stanton, John L

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Supermarket Retailing in Africa
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Supermarket Retailing in Africa

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Supermarket Retailing in Africa
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Supermarket Retailing in Africa

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ISBN 10 / ISBN 13
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