The Brand You50 (Reinventing Work): Fifty Ways to Transform Yourself from an Employee Into a Brand That Shouts Distinction, Commitment, and Passion! Hardcover - 1999
by Tom Peters
"The 50Lists" series shows how to grab hold of a millennial opportunity to turn oneself and one's work into one of the new profit centers of American business. "Brand You50" shows how to become a dynamic and daring employee, a brand name (Brand You) that stands for distinction, commitment, and passion.
First line
The defining Brand You idea: "They" aren't in charge of our careers-and by extension our lives-anymore
From the jacket flap
Michael Goldhaber, writing in "Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder."
Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.
But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.
"See also the other50List titles in the Reinventing Work series by Tom Peters -- "The Project50" and "The Professional Service Firm50" -- for additional information on how to make an impact in the professional world.
Details
- Title The Brand You50 (Reinventing Work): Fifty Ways to Transform Yourself from an Employee Into a Brand That Shouts Distinction, Commitment, and Passion!
- Author Tom Peters
- Binding Hardcover
- Edition [ Edition: first
- Pages 224
- Volumes 1
- Language ENG
- Publisher Knopf Publishing Group, New York, NY, U.S.A.
- Date September 21, 1999
- Illustrated Yes
- ISBN 9780375407727 / 0375407723
- Weight 0.55 lbs (0.25 kg)
- Dimensions 6.9 x 4.3 x 0.8 in (17.53 x 10.92 x 2.03 cm)
-
Themes
- Theometrics: Secular
- Library of Congress subjects Success in business, Career development
- Library of Congress Catalog Number 99033614
- Dewey Decimal Code 650.1
Excerpt
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