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Advertising Language: A Pragmatic Approach to Advertisements in Britain and
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan Hardcover - 1994 - 1st Edition

by Keiko Tanaka


From the publisher

Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries.
The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.

Details

  • Title Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
  • Author Keiko Tanaka
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 156
  • Volumes 1
  • Language ENG
  • Publisher Routledge, London
  • Date 1994
  • Illustrated Yes
  • ISBN 9780415076470 / 0415076471
  • Weight 1.04 lbs (0.47 kg)
  • Dimensions 8.5 x 5.44 x 0.68 in (21.59 x 13.82 x 1.73 cm)
  • Library of Congress subjects Advertising - Great Britain, Advertising - Japan
  • Library of Congress Catalog Number 93024963
  • Dewey Decimal Code 659.101

About the author

Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
Stock Photo: Cover May Be Different

Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

by Tanaka, K.

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Hardcover
ISBN 10 / ISBN 13
9780415076470 / 0415076471
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Routledge, 1996. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780415076470
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
Stock Photo: Cover May Be Different

Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

by Tanaka, K.

  • Used
  • Hardcover
Condition
Used
Binding
Hardcover
ISBN 10 / ISBN 13
9780415076470 / 0415076471
Quantity Available
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Lincoln, Lincolnshire, Aberdeen, United Kingdom
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Routledge, 1994. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0415076471
Item Price
$2.53
$16.15 shipping to USA
Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
Stock Photo: Cover May Be Different

Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

by Tanaka, K.

  • Used
  • Hardcover
Condition
Used
Binding
Hardcover
ISBN 10 / ISBN 13
9780415076470 / 0415076471
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Description:
Routledge, 1994. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780415076470
Item Price
$5.56
$16.15 shipping to USA
Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
Stock Photo: Cover May Be Different

Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

by Tanaka, K.

  • Used
  • Hardcover
Condition
Used
Binding
Hardcover
ISBN 10 / ISBN 13
9780415076470 / 0415076471
Quantity Available
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Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Description:
Routledge, 1994. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780415076470
Item Price
$5.56
$16.15 shipping to USA
Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

by Tanaka, Keiko

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ISBN 10 / ISBN 13
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Routledge, 1994-03-24. 1. hardcover. Used: Good.
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

by Keiko Tanaka

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ISBN 10 / ISBN 13
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Hardback. New. Advertising Language offers an analysis of the linguistic devices used in advertisements. It uses Relevance Theory as a framework to examine the stratagems which advertisers employ to gain and retain the attention of their audience.
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
Stock Photo: Cover May Be Different

Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

by Tanaka, Keiko

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Hardcover
ISBN 10 / ISBN 13
9780415076470 / 0415076471
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Routledge, 1994. Hardcover. New. 1st edition. 148 pages. 9.00x5.75x0.75 inches.
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Advertising Language
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Advertising Language

by Keiko Tanaka

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Hardcover
ISBN 10 / ISBN 13
9780415076470 / 0415076471
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Taylor & Francis Group , pp. 168 1st Edition . Hardback. New.
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