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Marketing the E-Business
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Marketing the E-Business Hardcover - 2002

by Charles Dennis; Lisa Harris


From the publisher

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:

*Multi-channel marketing strategies
*Change Management
*Lessons learned from the dot.com crash
*Branding, e-Retail and relationship building
*Digital divides, privacy and data security.

Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.

Details

  • Title Marketing the E-Business
  • Author Charles Dennis; Lisa Harris
  • Binding Hardcover
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2002-09-12
  • Features Bibliography, Index
  • ISBN 9780415256001 / 0415256003
  • Weight 1.61 lbs (0.73 kg)
  • Dimensions 9.02 x 6.72 x 0.88 in (22.91 x 17.07 x 2.24 cm)
  • Library of Congress subjects Electronic commerce, Internet marketing
  • Library of Congress Catalog Number 2004300826
  • Dewey Decimal Code 658.84

About the author

Lisa Harris is Lecturer in Marketing, and the founder of the e-Commerce Research Group at the School of Business & Management, Brunel University. She is also the organiser of the inter-departmental BSc in eCommerce.
Charles Dennis is a Chartered Marketer and a lecturer in Marketing and Retail Management. He is an approved consultant for the Institute of Marketing.

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Marketing the eBusiness: An Introduction (Routledge Textbooks in Ebusiness, 2)
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Marketing the eBusiness: An Introduction (Routledge Textbooks in Ebusiness, 2)

by Lisa Harris

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Marketing the e-Business (Routledge eBusiness)
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Marketing the E-Business [Hardcover
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Marketing the E-Business [Hardcover

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Marketing the eBusiness: An Introduction (Routledge Textbooks in eBusiness)
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Marketing the eBusiness: An Introduction (Routledge Textbooks in eBusiness)

by Harris, Lisa/ Charles, Dennis

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