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E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience Paperback - 2002
by David Travis
Summary
Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This guide is designed for software developers, project managers, business analysis and user interface designers, and does not require a background in human factors or usability. It presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use. David Travis is an international usability consultant, write and trainer. He specialises in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. David has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola.
First line
When designing an e-commerce site, it is tempting to ignore the customers of the site (who can sometimes be hard to define) and focus instead on the functionality (which is usually well specified).
Details
- Title E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience
- Author David Travis
- Binding Paperback
- Pages 200
- Volumes 1
- Language ENG
- Publisher CRC Press, Florence, Kentucky, U.S.A.
- Date 2002-12-05
- Illustrated Yes
- ISBN 9780415258340 / 0415258340
- Weight 0.68 lbs (0.31 kg)
- Dimensions 9.38 x 6.32 x 0.46 in (23.83 x 16.05 x 1.17 cm)
- Library of Congress subjects Web sites - Design, Computer software - Human factors
- Library of Congress Catalog Number 2002010145
- Dewey Decimal Code 005.72
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