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Focus Groups: Supporting Effective Product Development Paperback - 2002
by Joe Langford; Deana McDonagh
First line
The fields of human factors/ergonomics and design have a common aim - to develop products and systems that successfully meet the needs of their users.
Details
- Title Focus Groups: Supporting Effective Product Development
- Author Joe Langford; Deana McDonagh
- Binding Paperback
- Pages 240
- Volumes 1
- Language ENG
- Publisher CRC Press, London, England
- Date 2002-11-14
- Features Bibliography, Index
- ISBN 9780415262088 / 0415262089
- Weight 1.07 lbs (0.49 kg)
- Dimensions 9.14 x 7.42 x 0.47 in (23.22 x 18.85 x 1.19 cm)
- Library of Congress subjects Human engineering, Focused group interviewing
- Library of Congress Catalog Number 2002072016
- Dewey Decimal Code 658.83
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Stock Photo: Cover May Be Different
Focus Groups: Supporting Effective Product Development
by Langford, Joe
- Used
- Good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780415262088 / 0415262089
- Quantity Available
- 1
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Newport Coast, California, United States
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$48.46FREE shipping to USA
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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$48.46
FREE shipping to USA
Focus Groups: Supporting Effective Product Development
by Joe Langford
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780415262088 / 0415262089
- Quantity Available
- 1
- Seller
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Southport, Merseyside, United Kingdom
- Item Price
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$140.71$12.88 shipping to USA
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Description:
Paperback / softback. New. This book sets out the way focus groups can be applied particularly to ergonomics and design-related projects. It provides guidance on running focus group sessions and is ideal for both professionals and undergraduates.
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$140.71
$12.88
shipping to USA
Stock Photo: Cover May Be Different
Focus Groups: Supporting Effective Product Development
by Langford, Joe (Author)/ McDonagh, Deana (Author)
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780415262088 / 0415262089
- Quantity Available
- 1
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Exeter, Devon, United Kingdom
- Item Price
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$166.81$12.94 shipping to USA
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Routledge, 2003. Paperback. New. 1st edition. 240 pages. 9.75x7.00x0.50 inches.
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$166.81
$12.94
shipping to USA
Stock Photo: Cover May Be Different
Focus Groups: Supporting Effective Product Development
by Joe Langford
- New
- Condition
- New
- ISBN 10 / ISBN 13
- 9780415262088 / 0415262089
- Quantity Available
- 92
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Uxbridge, Greater London, United Kingdom
- Item Price
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$171.03$10.34 shipping to USA
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New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Focus Groups: Supporting Effective Product Development.
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$171.03
$10.34
shipping to USA
Stock Photo: Cover May Be Different
Focus Groups: Supporting Effective Product Development
by Langford, Joe (Author)/ McDonagh, Deana (Author)
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780415262088 / 0415262089
- Quantity Available
- 2
- Seller
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Exeter, Devon, United Kingdom
- Item Price
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$181.64$12.94 shipping to USA
Show Details
Description:
Routledge, 2003. Paperback. New. 1st edition. 240 pages. 9.75x7.00x0.50 inches.
Item Price
$181.64
$12.94
shipping to USA
Stock Photo: Cover May Be Different
Focus Groups Supporting Effective Product Developement
by Joe Langford; Deana McDonagh
- Used
- Very Good
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780415262088 / 0415262089
- Quantity Available
- 1
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Narashino, Aichi, Japan
- Item Price
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$58.50$9.75 shipping to USA
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Description:
Has one minor stain on one page, otherwise clean. Wears on the cover. Shipping from Japan via registered mail. The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited. While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with…
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$58.50
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