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Focus Groups: Supporting Effective Product Development
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Focus Groups: Supporting Effective Product Development Paperback - 2002

by Joe Langford; Deana McDonagh


From the publisher

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited.
While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

First line

The fields of human factors/ergonomics and design have a common aim - to develop products and systems that successfully meet the needs of their users.

Details

  • Title Focus Groups: Supporting Effective Product Development
  • Author Joe Langford; Deana McDonagh
  • Binding Paperback
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher CRC Press, London, England
  • Date 2002-11-14
  • Features Bibliography, Index
  • ISBN 9780415262088 / 0415262089
  • Weight 1.07 lbs (0.49 kg)
  • Dimensions 9.14 x 7.42 x 0.47 in (23.22 x 18.85 x 1.19 cm)
  • Library of Congress subjects Human engineering, Focused group interviewing
  • Library of Congress Catalog Number 2002072016
  • Dewey Decimal Code 658.83
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Focus Groups: Supporting Effective Product Development
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Focus Groups: Supporting Effective Product Development

by Langford, Joe

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Focus Groups: Supporting Effective Product Development

by Joe Langford

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Paperback / softback. New. This book sets out the way focus groups can be applied particularly to ergonomics and design-related projects. It provides guidance on running focus group sessions and is ideal for both professionals and undergraduates.
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Focus Groups: Supporting Effective Product Development
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Focus Groups: Supporting Effective Product Development

by Langford, Joe (Author)/ McDonagh, Deana (Author)

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Focus Groups: Supporting Effective Product Development
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Focus Groups: Supporting Effective Product Development

by Joe Langford

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Focus Groups: Supporting Effective Product Development
Stock Photo: Cover May Be Different

Focus Groups: Supporting Effective Product Development

by Langford, Joe (Author)/ McDonagh, Deana (Author)

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780415262088 / 0415262089
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Description:
Routledge, 2003. Paperback. New. 1st edition. 240 pages. 9.75x7.00x0.50 inches.
Item Price
$181.64
$12.94 shipping to USA
Focus Groups Supporting Effective Product Developement
Stock Photo: Cover May Be Different

Focus Groups Supporting Effective Product Developement

by Joe Langford; Deana McDonagh

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ISBN 10 / ISBN 13
9780415262088 / 0415262089
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Has one minor stain on one page, otherwise clean. Wears on the cover. Shipping from Japan via registered mail. The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited. While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with… Read More
Item Price
$58.50
$9.75 shipping to USA