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Reconfiguring Public Relations: Ecology, Equity and Enterprise
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Reconfiguring Public Relations: Ecology, Equity and Enterprise Hardcover - 2007 - 1st Edition

by David McKie; Debashish Munshi


From the publisher

This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations.

Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.

Details

  • Title Reconfiguring Public Relations: Ecology, Equity and Enterprise
  • Author David McKie; Debashish Munshi
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 208
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2007-05-24
  • Features Bibliography, Index
  • ISBN 9780415394086 / 0415394082
  • Weight 0.98 lbs (0.44 kg)
  • Dimensions 9.24 x 6.39 x 0.66 in (23.47 x 16.23 x 1.68 cm)
  • Library of Congress subjects Globalization - Economic aspects, Social justice
  • Library of Congress Catalog Number 2006039491
  • Dewey Decimal Code 659.2
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Reconfiguring Public Relations: Ecology, Equity and Enterprise.

Reconfiguring Public Relations: Ecology, Equity and Enterprise.

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Reconfiguring Public Relations: Ecology, Equity and Enterprise

Reconfiguring Public Relations: Ecology, Equity and Enterprise

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Reconfiguring Public Relations: Ecology, Equity and Enterprise
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Reconfiguring Public Relations: Ecology, Equity and Enterprise

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Reconfiguring Public Relations: Ecology, Equity and Enterprise

by McKie, David (Author)/ Munshi, Debashish (Author)

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Reconfiguring Public Relations: Ecology, Equity and Enterprise (Routledge Advances in Management...
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Reconfiguring Public Relations: Ecology, Equity and Enterprise (Routledge Advances in Management and Business Studies)

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