Home The Social Media Industries by Alan B. Albarran (Editor) (ISBN: 9780415523189)

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The Social Media Industries Hardcover - 2013 - 1st Edition

Name: The Social Media Industries
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Author: Alan B. Albarran
ISBN: 9780415523189

by Alan B. Albarran (Editor)

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From the publisher

This volume examines how social media is evolving as an industry--it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are:

Business models found among the social media industries and social media as a form of marketing.
Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news.
Discussions of ethics and privacy as applied to the area of social media.
An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35.

Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

Details

Title The Social Media Industries
Author Alan B. Albarran (Editor)
Binding Hardcover
Edition number 1st
Edition 1
Pages 250
Volumes 1
Language ENG
Publisher Routledge
Date 2013-02-26
Illustrated Yes
Features Bibliography, Illustrated, Index
ISBN 9780415523189 / 0415523184
Weight 1.18 lbs (0.54 kg)
Dimensions 9 x 6 x 0.63 in (22.86 x 15.24 x 1.60 cm)
Themes
- Interdisciplinary Studies: Communication Studies
Library of Congress subjects Social media - Economic aspects, Internet industry
Library of Congress Catalog Number 2012033109
Dewey Decimal Code 384.33

About the author

Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas. His teaching and research interests revolve around the management and economics of the communication industries. The Social Media Industries is the fifteenth book he has written/edited during his career.

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The Social Media Industries

by Alan B. Albarran

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Description:

Hardback. New. This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look… Read More