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The Social Media Industries
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The Social Media Industries Paperback - 2013 - 1st Edition

by Alan B. Albarran (Editor)


From the publisher

This volume examines how social media is evolving as an industry--it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are:

  • Business models found among the social media industries and social media as a form of marketing.
  • Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news.
  • Discussions of ethics and privacy as applied to the area of social media.
  • An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35.

Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

Details

  • Title The Social Media Industries
  • Author Alan B. Albarran (Editor)
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 250
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2013-02
  • Illustrated Yes
  • ISBN 9780415523196 / 0415523192
  • Weight 0.82 lbs (0.37 kg)
  • Dimensions 9.01 x 6.07 x 0.6 in (22.89 x 15.42 x 1.52 cm)
  • Themes
    • Interdisciplinary Studies: Communication Studies
  • Library of Congress subjects Social media - Economic aspects, Internet industry
  • Library of Congress Catalog Number 2012033109
  • Dewey Decimal Code 384.33

About the author

Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas. His teaching and research interests revolve around the management and economics of the communication industries. The Social Media Industries is the fifteenth book he has written/edited during his career.

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The Social Media Industries (Media Management and Economics Series)
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New. This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the… Read More
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The Social Media Industries
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