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Marketing the e-Business
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Marketing the e-Business Hardcover - 2007 - 2nd Edition

by Lisa Harris; Charles Dennis


From the publisher

E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure.

Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second Edition unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as:

Mobile marketing
Social networking and blogging
E-segmentation
Customer relationship marketing online

Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, the book is ideal for use by students.

Details

  • Title Marketing the e-Business
  • Author Lisa Harris; Charles Dennis
  • Binding Hardcover
  • Edition number 2nd
  • Edition 2
  • Pages 362
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2007-12-20
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Maps
  • ISBN 9780415965002 / 0415965004
  • Weight 1.55 lbs (0.70 kg)
  • Dimensions 9 x 6 x 0.94 in (22.86 x 15.24 x 2.39 cm)
  • Library of Congress subjects Electronic commerce, Internet marketing
  • Library of Congress Catalog Number 2007038216
  • Dewey Decimal Code 658.872

About the author

Lisa Harris is a Senior Lecturer at the University of Southampton School of Management, UK.

Charles Dennis is a Senior Lecturer of Marketing and Retail Management in the Brunel Business School at Brunel University, UK.

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Marketing the e-Business
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Marketing the e-Business

by Dennis, Charles, Harris, Lisa

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Marketing the e-Business (Routledge eBusiness)
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Marketing the e-Business (Routledge eBusiness)

by Harris, Lisa

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Marketing the e-Business
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Marketing the e-Business

by Lisa Harris

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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving e
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Marketing the e-Business
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Marketing the e-Business

by Harris, Lisa (Author)/ Dennis, Charles (Author)

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Routledge, 2008. Hardcover. New. 2nd edition. 341 pages. 9.25x6.25x1.00 inches.
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Marketing the e-Business
Stock Photo: Cover May Be Different

Marketing the e-Business

by Harris, Lisa (Author)/ Dennis, Charles (Author)

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  • Hardcover
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New
Binding
Hardcover
ISBN 10 / ISBN 13
9780415965002 / 0415965004
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Description:
Routledge, 2008. Hardcover. New. 2nd edition. 341 pages. 9.25x6.25x1.00 inches.
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$360.02
$12.93 shipping to USA