Description:
Warner Books, 2010-01-01. Hardcover. Very Good. 1.0000 in x 7.7500 in x 5.2500 in.
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What Clients Love: A Field Guide to Growing Your Business Hardcover - 2003
by Harry Beckwith
Summary
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
First line
Forget benchmarking.
Details
- Title What Clients Love: A Field Guide to Growing Your Business
- Author Harry Beckwith
- Binding Hardcover
- Edition [ Edition: Repri
- Pages 304
- Volumes 1
- Language ENG
- Publisher Warner Books (NY), New York, New York, U.S.A.
- Date January 2, 2003
- ISBN 9780446527552 / 0446527556
- Weight 0.77 lbs (0.35 kg)
- Dimensions 7.96 x 5.26 x 1.02 in (20.22 x 13.36 x 2.59 cm)
- Library of Congress subjects Success in business, Advertising
- Library of Congress Catalog Number 2002069122
- Dewey Decimal Code 658.802
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What Clients Love
by Beckwith, Harry
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UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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What Clients Love : A Field Guide to Growing Your Business
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- ISBN 10 / ISBN 13
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What Clients Love : A Field Guide to Growing Your Business
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- ISBN 10 / ISBN 13
- 9780446527552 / 0446527556
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Grand Central Publishing. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Stock Photo: Cover May Be Different
What Clients Love : A Field Guide to Growing Your Business
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- Used - Good
- ISBN 10 / ISBN 13
- 9780446527552 / 0446527556
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Description:
Grand Central Publishing. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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$5.00
FREE shipping to USA
Stock Photo: Cover May Be Different
What Clients Love : A Field Guide to Growing Your Business
by Beckwith, Harry
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780446527552 / 0446527556
- Quantity Available
- 2
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Mishawaka, Indiana, United States
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Description:
Grand Central Publishing. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
$5.00
FREE shipping to USA
Stock Photo: Cover May Be Different
What Clients Love : A Field Guide to Growing Your Business
by Beckwith, Harry
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780446527552 / 0446527556
- Quantity Available
- 1
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Reno, Nevada, United States
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Description:
Grand Central Publishing. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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$5.00
FREE shipping to USA
Stock Photo: Cover May Be Different
What Clients Love: A Field Guide to Growing Your Business
by Beckwith, Harry
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- Hardcover
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- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
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Business Plus, 2003-01-02. Hardcover. Good. 85x18x126.
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Stock Photo: Cover May Be Different
What Clients Love: A Field Guide to Growing Your Business
by Beckwith, Harry
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780446527552 / 0446527556
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Houston, Texas, United States
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Business Plus, 2003-01-02. Hardcover. Good. 5x1x7.
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What Clients Love: A Field Guide to Growing Your Business
by Beckwith, Harry
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- Condition
- Used - Acceptable
- Binding
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- ISBN 10 / ISBN 13
- 9780446527552 / 0446527556
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Kingwood, Texas, United States
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Business Plus, 2003-01-02. hardcover. Acceptable. 5x1x7.
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$5.15
FREE shipping to USA