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Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles
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Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles Paperback - 1979

by Frank Rowsome


From the publisher

"In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever."--1977 Minnesota Almanac

The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book. "Rowsome's volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times."--Bov Swift, Knight News Service

First line

LIKE SO MUCH ELSE, the cars too were different in those days.

Details

  • Title Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles
  • Author Frank Rowsome
  • Binding Paperback
  • Edition Reissue
  • Pages 128
  • Volumes 1
  • Language ENG
  • Publisher Plume Books, New York, New York, U.S.A.
  • Date September 1, 1979
  • Illustrated Yes
  • ISBN 9780452267626 / 0452267625
  • Weight 0.31 lbs (0.14 kg)
  • Dimensions 8.02 x 4.99 x 0.41 in (20.37 x 12.67 x 1.04 cm)
  • Themes
    • Cultural Region: Midwest
    • Cultural Region: Southwest U.S.
    • Cultural Region: Western U.S.
  • Library of Congress subjects Advertising, Outdoor - United States, Burma-Vita Company - History
  • Dewey Decimal Code 659.196

About the author

Frank Rowsome, Jr., was an American writer and editor who worked for Popular Science magazine and a respected chronicler of advertising in the 20th century. He is the author of Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles, They Laughed When I Sat Down, and Trolley Car Treasury: A Century of American Streetcars.
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verse by the side of the road - the story of the burma-shave signs and jingles with all 600 of the roadside rhymes

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Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles
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Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles

by Rowsome Jr., Frank

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The Verse By The Side Of The Road

The Verse By The Side Of The Road

by Frank Rowsome, Jr.

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Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles
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Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles

by Rowsome Jr., Frank

  • Used
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ISBN 10 / ISBN 13
9780452267626 / 0452267625
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Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles
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Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles

by Frank Rowsome Jr.

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Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles

Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles

by Rowsome, Frank

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Verse by the Side of the Road : The Story of the Burma-Shave Signs and Jingles

Verse by the Side of the Road : The Story of the Burma-Shave Signs and Jingles

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Verse by the Side of the Road : The Story of the Burma-Shave Signs and Jingles
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Verse by the Side of the Road : The Story of the Burma-Shave Signs and Jingles

by Jr., Frank Rowsome

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ISBN 10 / ISBN 13
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Verse by the Side of the Road : The Story of the Burma-Shave Signs and Jingles
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Verse by the Side of the Road : The Story of the Burma-Shave Signs and Jingles

by Jr., Frank Rowsome

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ISBN 10 / ISBN 13
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Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles
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Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles

by Rowsome Jr., Frank

  • Used
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ISBN 10 / ISBN 13
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