Business Power: Creating New Wealth from IP Assets Hardcover - 2007 - 1st Edition

From the rear cover

Business Power
Creating New Wealth from IP Assets

We have entered a new era--the Age of the Conceptual-Based Economy--and the currency of this realm is ideas. Your firm can either be prepared to seize the advantages of this new age, or watch as others that are more ready and willing to do so supplant you. With Business Power: Creating New Wealth from IP Assets, you will find out how to unlock the enormous financial and competitive power hidden in the intellectual property of your corporation. Edited by Robert Shearer, this seminal book warns that companies can no longer ignore the growing power of its IP assets and guides readers in using their ideas and intellectual property as competitive intelligence tools.

Starting with the Foreword by the Honorable Robert Cresanti, Business Power: Creating New Wealth from IP Assets places you in the company of some of the most experienced IP professionals--including Dr. Pam Cohen, William Coughlin, Karl Fink, Mike Geoffrey, R. Mark Halligan, Dave Haug, Dr. Steve Henning, Dr. Jan Jaferian, Dr. Mark Karasek, Dr. Vassilis Keramidas, Christopher Leisner, Jonathan Low, Ed Paradise, Steven Parmelee, and Dr. Bruce Stuckman--along with their collected insights on a range of topics, including:

• Intellectual Property's Impact on Corporate Financial Management

• Competitive Power through Integrated IP Strategy

• Capturing the Value of Trade Secrets

• Human Capital: The Forsaken Resource

• Defining Brand and Reputational Value

• Growing Use of Litigation in Business Strategy and Tactics

This series of essays is strategically designed for you to check your company's capabilities against the standards defined by the authors and also serves those without a legal background as a solid reference on the extraordinary features about IP and how it affects corporate strategy and value.

This proactive book lays the groundwork with a picture of global competitiveness and the nation's current infrastructure issues, making the case for immediate action that could be taken to help get your IP asset portfolio in place. It provides crucial information on how organizations are changing, what your management team can be doing about those changes, and how you can immediately create new wealth for your shareholders.

From the jacket flap

Business Power
Creating New Wealth from IP Assets

We have entered a new era--the Age of the Conceptual-Based Economy--and the currency of this realm is ideas. Your firm can either be prepared to seize the advantages of this new age, or watch as others that are more ready and willing to do so supplant you. With Business Power: Creating New Wealth from IP Assets, you will find out how to unlock the enormous financial and competitive power hidden in the intellectual property of your corporation. Edited by Robert Shearer, this seminal book warns that companies can no longer ignore the growing power of its IP assets and guides readers in using their ideas and intellectual property as competitive intelligence tools.

Starting with the Foreword by the Honorable Robert Cresanti, Business Power: Creating New Wealth from IP Assets places you in the company of some of the most experienced IP professionals--including Dr. Pam Cohen, William Coughlin, Karl Fink, Mike Geoffrey, R. Mark Halligan, Dave Haug, Dr. Steve Henning, Dr. Jan Jaferian, Dr. Mark Karasek, Dr. Vassilis Keramidas, Christopher Leisner, Jonathan Low, Ed Paradise, Steven Parmelee, and Dr. Bruce Stuckman--along with their collected insights on a range of topics, including:

• Intellectual Property's Impact on Corporate Financial Management

• Competitive Power through Integrated IP Strategy

• Capturing the Value of Trade Secrets

• Human Capital: The Forsaken Resource

• Defining Brand and Reputational Value

• Growing Use of Litigation in Business Strategy and Tactics

This series of essays is strategically designed for you to check your company's capabilities against the standards defined by the authors and also serves those without a legal background as a solid reference on the extraordinary features about IP and how it affects corporate strategy and value.

This proactive book lays the groundwork with a picture of global competitiveness and the nation's current infrastructure issues, making the case for immediate action that could be taken to help get your IP asset portfolio in place. It provides crucial information on how organizations are changing, what your management team can be doing about those changes, and how you can immediately create new wealth for your shareholders.