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Kellogg on Marketing
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Kellogg on Marketing Hardcover - 2010 - 2nd Edition

by Alice M. Tybout (Editor); Bobby J. Calder (Editor); Foreword by Philip Kotler


Details

  • Title Kellogg on Marketing
  • Author Alice M. Tybout (Editor); Bobby J. Calder (Editor); Foreword by Philip Kotler
  • Binding Hardcover
  • Edition number 2nd
  • Edition 2
  • Pages 448
  • Volumes 1
  • Language ENG
  • Publisher Wiley, U.S.A.
  • Date 2010-08
  • ISBN 9780470580141 / 0470580143
  • Weight 1.45 lbs (0.66 kg)
  • Dimensions 9.1 x 6.1 x 1.6 in (23.11 x 15.49 x 4.06 cm)
  • Library of Congress Catalog Number 2010010869
  • Dewey Decimal Code 658.8

About the author

ALICE M. TYBOUT is the Harold T. Martin Professor of Marketing and a former chairperson of the Marketing Department at the Kellogg School of Management, Northwestern University. She is academic director of the consumer marketing strategy program and the branding program at Kellogg's Allen Center, the author of more than forty articles and book chapters, a consultant for leading companies, including Abbott Laboratories, Coca-Cola Company, and Pfizer, and a member of the board of directors of RHR International.

BOBBY J. CALDER is the Charles H. Kellstadt Professor of Marketing and the current chairperson of the Department of Marketing at the Kellogg School of Management, Northwestern University. Previously, he has taught at the Wharton School, University of Pennsylvania, and has been a consultant for Booz Allen Hamilton. He is the author of numerous research studies and articles. He has been a consultant to companies such as Aetna, Bristol-Myers Squibb, Cemex, Coca-Cola, General Electric, General Motors, McDonald's, Motorola, Prudential, Tribune Co., and Time Warner.

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Kellogg on Marketing : The Marketing Faculty of the Kellogg School of Management
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