Skip to content

Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures,
Stock Photo: Cover May Be Different

Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! Paperback - 1997 - 2nd Edition

by Fred E. Hahn; Kenneth G. Mangun


From the publisher

How to create Madison Avenue advertising on a Main Street budget

Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques.

FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.

Details

  • Title Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!
  • Author Fred E. Hahn; Kenneth G. Mangun
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Wiley, New York, N.Y.
  • Date 1997-04
  • ISBN 9780471154426 / 0471154423
  • Weight 1.46 lbs (0.66 kg)
  • Dimensions 9.99 x 6.96 x 0.8 in (25.37 x 17.68 x 2.03 cm)
  • Library of Congress subjects Advertising - Handbooks, manuals, etc
  • Library of Congress Catalog Number 96045268
  • Dewey Decimal Code 659.1
Back to Top

More Copies for Sale

Do It Yourself Advertising 2e C (Wiley Small Business Edition)
Stock Photo: Cover May Be Different

Do It Yourself Advertising 2e C (Wiley Small Business Edition)

by E. Hahn, Fred

  • Used
Condition
UsedVeryGood
ISBN 10 / ISBN 13
9780471154426 / 0471154423
Quantity Available
1
Seller
Skokie, Illinois, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$47.36
$3.99 shipping to USA

Show Details

Description:
UsedVeryGood. Has an extensive inscription on the first page, presumably from the author.
Item Price
$47.36
$3.99 shipping to USA