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Customer Relationship Management: Integrating Marketing Strategy and Information
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Customer Relationship Management: Integrating Marketing Strategy and Information Technology Paperback - 2002

by William G. Zikmund; Raymond McLeod; Faye W. Gilbert


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  • Title Customer Relationship Management: Integrating Marketing Strategy and Information Technology
  • Author William G. Zikmund; Raymond McLeod; Faye W. Gilbert
  • Binding Paperback
  • Edition International Ed
  • Pages 208
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Somerset, New Jersey, U.S.A.
  • Date December 16, 2002
  • Illustrated Yes
  • ISBN 9780471271376 / 0471271373
  • Weight 0.72 lbs (0.33 kg)
  • Dimensions 9.18 x 7.46 x 0.3 in (23.32 x 18.95 x 0.76 cm)
  • Library of Congress subjects Customer relations - Management, Relationship marketing
  • Library of Congress Catalog Number 2003544944
  • Dewey Decimal Code 658.812
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Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Customer Relationship Management: Integrating Marketing Strategy and Information Technology

by Gilbert, Faye W.

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Customer Relationship Management : Integrating Marketing Strategy and Information Technology

Customer Relationship Management : Integrating Marketing Strategy and Information Technology

by McLeod, Raymond, Jr.; William G. Zikmund; Faye W. Gilbert

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Wiley & Sons, Incorporated, John, 2002. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Customer Relationship Management : Integrating Marketing Strategy and Information Technology
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Customer Relationship Management : Integrating Marketing Strategy and Information Technology

by Zikmund, William G., Gilbert, Faye W., McLeod, Raymond, Jr., McLeod, Raymond

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Customer Relationship Management: Integrating Marketing Strategy and Information Technology
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Customer Relationship Management: Integrating Marketing Strategy and Information Technology

by Zikmund, William G.

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Customer Relationship Management: Integrating Marketing Strategy and Information Technology
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Customer Relationship Management: Integrating Marketing Strategy and Information Technology

by Gilbert, Faye W

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9780471271376 / 0471271373
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West Sussex: John Wiley & Sons, 2003. West Sussex, 2003; pp. 179.
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