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Paperback. Very Good.
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Strategic Market Management Paperback - 1994 - 4th Edition
by David A. Aaker
Details
- Title Strategic Market Management
- Author David A. Aaker
- Binding Paperback
- Edition number 4th
- Edition 4
- Pages 400
- Volumes 1
- Language ENG
- Publisher Wiley, Somerset, NJ
- Date 1994-12
- ISBN 9780471309567 / 0471309567
- Weight 1.18 lbs (0.54 kg)
- Dimensions 8.91 x 6.01 x 0.81 in (22.63 x 15.27 x 2.06 cm)
- Library of Congress subjects Marketing - Management
- Library of Congress Catalog Number 94029888
- Dewey Decimal Code 658.8
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Strategic Market Management
by Aaker, David A.
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Strategic Market Management
by Aaker, David A.
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GORING BY SEA, West Sussex, United Kingdom
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Paperback. Acceptable.
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Strategic Market Management
by Aaker, David A.
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Seattle, Washington, United States
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Wiley, 1994. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Strategic Market Management
by Aaker, D, A.
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Lincoln, Lincolnshire, United Kingdom
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John Wiley and Sons, 1995. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780471309567
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Strategic Market Management
by Aaker, David A.
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Springdale, Arkansas, United States
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Wiley, 1994-12T. paperback. Good. 1.0000 in x 8.9000 in x 6.0000 in. This is a used book in good condition and may show some signs of use or wear .
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Strategic Market Management
by Aaker, David A
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Mishawaka, Indiana, United States
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Wiley & Sons, Incorporated, John. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Strategic Market Management
by David A. Aaker
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east Sussex, Aberdeen, United Kingdom
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U S A: John Wiley & Sons, 1995. Paperback. Contents; Part One: Introduction and overview - Business Strategy: The Concept and trends in Its Management. Strategic Market Management: An Overview. Part Two: External Analysis - Customer Analysis. Competitor Nalaysis. Market Analysis. Environemental Analysis. Part Three: Internal Analysis - Self-Analysis. Portfolio Analysis. Part Four: Alternative Business Sytrategies - Obtaining a Substainable Competitive Advantage. Differentiation Strategies. Obtaining An SCA - Low Cost, Focus, and the Preemotive Move. Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration. Diversification. Strategies in Declining and Mature Markets. Global Strategies. Part Five: Implementation and the Planning Process - Impementing the Strategy. Formal Planning Systems. Appendix: Planning Forms. Index. 379 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and…
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Strategic Market Management
by Aaker, David A.
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Newport Coast, California, United States
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Strategic Market Management
by Aaker, David A
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San Diego, California, United States
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Wiley, 1994-12-01. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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